If you are planning a printing project for your marketing department or for your small business you need to first understand exactly when you are looking for. Many businesses make the mistake of assuming that one sheet of printed paper or card is the same as another. A flyer is the same as a leaflet, right? And that’s the same as a brochure? Wrong. There are specific differences between flyers, leaflets, brochures, and other printed marketing materials. Knowing the differences between products helps you make the most of your marketing budget and end up with a product that really meets your needs. Here’s what you need to know:
Flyers and Leaflets
For the most part, flyers and leaflets can be categorised in the same way. The terms flyer and leaflet can be largely interchangeable when you are printing marketing materials. They are usually singe sheets of printed material that are small size, made for handing out on the street, at conferences, or for putting through people’s doors. Flyers and leaflets are good for promotion as they are an affordable way to give information about your business or a specific promotion you are running. In fact, flyer printing and leaflet printing are the best ways to get a marketing message printed and out on the street in a matter of days. They are quick to design and quick to print.
Flyers are usually used for announcing an event, advertising the opening of a new shop, restaurant or business, fact sheets which are handed out at a conference or networking event, magazine inserts, or information sheets as part of a wider promotional campaign.
Brochures
Brochures are differentiated from flyers and leaflets in that they are always multi-page. They are normally made up of single sheets bound together, or folded sheets. A brochure printing job may be a little more expensive than a leaflet print, but you can fit a lot more information onto a brochure than you can a flyer or leaflet.
It is more technically demanding to produce a professional brochure as the alignment of the product needs to be just right, and the proofing needs to be completed so that the final product looks error-free. Brochures are more expensive to print and design so they are usually used as a part of a larger marketing campaign, or as a free sample for prospective customers or a paid-for piece of marketing. Brochures can also be used as reference materials for staff members or guides for people to use in the workplace.
At the end of the day, it does not really matter what you call a product, but it does matter that you get the right product for your needs. If you want to use particular words to describe what you are looking for, go ahead. Just make sure you are working with a professional and skilled design or printing firm so you end up with a quality product.
Image: Image courtesy of atibodyphoto / FreeDigitalPhotos.net
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